Become A Spark

Lighting the Legacy is a visionary marketing and community development campaign launched by the Al Rashid community in Edmonton, Alberta. Building on a century of achievement, including founding the first mosque in Canada, this initiative aims to establish a sustainable, holistic framework for the Muslim community’s growth over the next decade. The campaign’s core philosophy is to support every community member along their “continuum of life,” shifting the focus from just building structures to investing in people.